If your project is in a specific niche or at the intersection of industries that are not on the basic list, write 1-2 words that accurately describe your market.

Example: "Uber for trucking in the Middle East."

Don’t hesitate to mention past failures. For many investors, a 'battle-tested' founder is more valuable than a novice. Having already learned from past mistakes, you bring a level of resilience and experience that others lack.

Example: 7 years in logistics, previously a Head of Procurement. I have first-hand knowledge of how companies lose up to 15% of their budget due to manual data entry in Excel, because I experienced this pain every single day.